Raising “commercial civilization” in petroleum retail business

 08:51 AM @ Wednesday - 04 May, 2022

Continueing innovate and improve Petrolimex brand’ reputation in its area, Petroleum Retail Enterprise (XNBL) always pays attention to employees, focusing on employees training and the quality of professional services, promoting "Commercial civilization" in the sales work - this is one of the key tasks in the strategic goal of developing gasoline retail activities, development of the social insurance system of Petrolimex Saigon.

Accordingly, from April 25th to June 5th, 2022,XNBL cooperates with SPEED Vietnam Consulting & Training Joint Stock Company (SPEED Academy) to hold courses raising awareness about "Commercial civilization in petroleum retail business"– this platform has 05-layer training programs, for gasoline manager and office staffs are organized at Petrolimex Saigon Office (15 Le Duan, Ben Nghe Ward, District 1) and 18 classes for sales staff are held at Petrolimex Hall - Store 11 (281 Ly Thuong Kiet, Ward 15, District 11).

Opening the course, attended by the Board of Directors of the Enterprise, Deputy Director of SPEED Academy - Dr. Nguyen Van Dung and lecturers participating in teaching

For the store management team, this program equipped the necessary skills, knowledge and trends of commercial civilization implementation in business, tutoring skills, employee management methods; supported ways to solve situations that arises occurs thoroughly, clearly and uniformly the brand creates peace of customer’ awareness.

For salesman, who directly face up with and solve situations arising in daily commercial transactions in store, the training will contribute to equipping professional communication and sales skill, according to the 5-step sales process. A deeper understanding the importance and role of commercial civilization, thereby increasing productivity - work efficiency and meeting the increasing market requirements.

At the opening course meeting, Mr. Nguyen Thanh Hai - Director of XNBL affirmed that human factor plays an essential role in the existence and development of the enterprise, in particular - Petrolimex Saigon; The need for "Commercial Civilization" in the increasingly fierce competitive conditions, the work of improving service quality and good implementation in the industrial revolution has a leading role, thereby attracting and maintaining customers, increase production output at store. He required that staffs participating in the course have to concertrate on study, absorb new knowledge to apply flexibly to daily work, handle situations well when appear and wish them attempt to understand deeply the course.

Director Nguyen Thanh Hai delivered the opening speech of the class.

Petroleum retailing is a commercial business, the service of which the salesperson is the "Ambassador", the "Front" of Petrolimex Saigon on the business sector. Improving the quality of services and the good implementation of commercial civilization plays a decisive role, contributing to Petrolimex Saigon construction to develop stably and sustainably. At the same time, it is an opportunity for employees to exchange and share experiences in sales and handle situations that often occur in field - towards the long-term goal of building a team of employees "Responsibility - Knowledge - Civilization"- "taking you further".

The Board of Directors of the Company/Enterprise attended the training program

Lecturer Tran Minh Loc - SPEED Academy to share knowledge

Students groups practice exercises under lecturer’s guidance

Group Discussing

Representative groups present situational exercise

Overview the first class of the training course "commercial civilization in petroleum retail business"

Commercial civilizationis a term to include material elements, external manifestations of enterprises such as facilities, identity symbols, slogans ... at the same time, commercial civilization also includes spiritual factors (culture, ethics, ...) that express the inner nature of the business through the rules, regulations, action mottos, behavior of management levels with employees, employees with employees and employees with customers ...

The characteristics of the petroleum retail business in our country are the state operating, which is the selling price, the same gasoline / oil item, the selling price of suppliers is the same. Therefore, facing fierce competition, especially in Ho Chi Minh City market, requires XNBL to always change its thinking and business methods to improve reputation and competitiveness in the market. In particular, organization of "Commercial Civilization" is one of the effective and urgent solutions that XNBL in particular and Petrolimex Saigon in general pay special attention, focus and maintain regularly.

Picture by: Ngo Trung Kien

Source:  Ngo Trung Kien  -  Staff of Organization - Administrative Department
Petrolimex Sai Gon